Being your own boss is potentially one of the most rewarding and liberating experiences. However, passion and a great idea are not enough to guarantee success; the likelihood of achievement is significantly enhanced with deliberate forethought and planning. When Elaine Dickson embarked on her entrepreneurial journey it was in response to an unpleasant and unexpected life event. Looking back there are critical enablers that could have made her startup journey less bumpy. Join us as Elaine shares her story and some of the building blocks that were crucial to her success.