Metaverse 101 - Leap Into a Virtual World

In-person session | Workshop, Learn

October 6, 2022 | 5:00 PM - 5:45 PM
Room: Assembly

The metaverse is more than just the next frontier for Facebook.

Join this workshop to learn everything you need to know about the metaverse. What is it? How can you access it? What does the future look like?

This workshop featuring Emily Safian-Demers will answer the following questions:

  • What is the metaverse?
  • What are consumers’ expectations of brands in the metaverse?
  • How are innovative brands finding success in the metaverse?

Pre-register for this session so our speaker knows to expect you and to ensure and seamless check-in process day of Gathering.

About Wunderman Thompson Intelligence

Wunderman Thompson Intelligence is Wunderman Thompson’s futurism, research and innovation unit. It charts emerging and future global trends, consumer change, and innovation patterns—translating these into insight for brands. It offers a suite of consultancy services, including bespoke research, presentations, co-branded reports and workshops. It is also active in innovation, partnering with brands to activate future trends within their framework and execute new products and concepts.

Wunderman Thompson Intelligence's “Into the Metaverse” report was the first in-depth analysis of the metaverse published by an agency. The report outlines emerging consumer trends and implications for brands and businesses in the metaverse, alongside original research conducted by Wunderman Thompson Data, exclusive interviews with 15 experts, an outline of the defining components of the metaverse, case studies and brand takeaways.

October 6, 2022