Jeff Berman created the original brand strategies, identities, and go-to-market campaigns for Carbonite, Tivoli Audio, Beacon Health Strategies, and more than 50 other successful startups. He has helped reposition the American Library Association, Iron Mountain Digital, and the University of Michigan Publishing.
As far as we know, Jeff is the only marketing guy who studied astrophysics. After realizing what astrophysicists actually do, he left the University of Chicago for an advertising job at Leo Burnett (Chicago). Jeff worked at Ogilvy & Mather (New York), and Mullen (Boston) before launching Berman Creative in 2002.