For over 20 years, Noah Rolland has led the development of innovative fitness brands and human performance technology. He served as the Senior Director of TRX’s “Training and Development” and managed TRX’s commercial sales division. He later moved into the role of SVP of Strategy and Innovation at Leisure Sports (the 12th largest revenue producing health club chain in the US). He is now the CEO of NeuroTrainer, the first cognitive priming and optimization system that uses virtual reality and proven neuroscience to train and augment your athletic state for peak performance. Noah takes a hands-on approach with NeuroTrainer from leading sales and customer teams to developing strategies for new markets to fundraising and investor relations.